From surveys to QR codes: How to effectively communicate your BRSR report to customers

By Aditi Khandelwal

As a sustainability leader or manager, it's important to consider how to effectively communicate the findings of your BRSR report beyond simply uploading it to your website or social media. By disseminating the information to your stakeholders, you can build engagement and increase visibility of your brand as a sustainable and responsible business. One way to do this is by utilizing social media channels and various types of posts to showcase your commitment to sustainability and differentiate your business from your competitors.

Consider using different types of posts such as blogs, infographics, videos, and interviews with key stakeholders to communicate the BRSR report effectively. Social media channels like LinkedIn can help you reach a wider audience and engage with your stakeholders in a more personal way. By using social media right way, you can inspire your stakeholders to make more sustainable and responsible purchasing decisions while building a positive reputation for your brand.

Sustainability communications can be difficult, but we're here to help you. We understand that your concern is to provide your customers with high-quality products and services while ensuring that your business is sustainable and responsible.

1️⃣ Set up a customer feedback mechanism that is easy to access and respond to. This will help you receive valuable feedback from your customers and make changes accordingly. Consider using chatbots on your website to provide customers with quick and efficient customer support.

2️⃣ Use creative design elements to highlight social and environmental parameters on product packaging. This will help your customers understand the impact of their purchasing decisions. Consider using sustainable business practices to create a design that's both aesthetically pleasing and informative.

3️⃣ Inform customers about the risk of disruption/discontinuation of essential services through SMS and Email alerts. This will help you provide a seamless customer experience. Consider using design patterns to create attention-grabbing visual cues on website pop-ups to notify customers of service disruptions.

4️⃣ Conduct surveys with customers to understand their satisfaction level with your products/services. This will help you identify areas where you need to improve. Consider offering incentives to customers to encourage them to take part in the survey.

5️⃣ Display product information on the product over and above what is mandated by local laws. This will help your customers make informed purchasing decisions. Consider creating a QR code that customers can scan to access additional product information.

6️⃣ Provide education and awareness to customers about safe and responsible usage of your products/services. This will help you build trust with your customers. Consider creating informative infographics that can be shared on social media.

7️⃣ Use storytelling to communicate product recalls and the actions taken to rectify the issue. This will help you be transparent with your customers. Consider using principles like transparency in business to create a video that showcases the steps taken to ensure customer safety.

We hope that these creative ways will help you effectively communicate the BRSR report to your customers. By implementing these strategies, you will not only provide value to your customers but also build a more sustainable and responsible business.

At this point, you may be wondering why sustainability communications are so important. The truth is that sustainability communications can help you build a positive reputation, increase customer loyalty, and differentiate your business from your competitors. It can also help you identify areas where you need to improve and make changes accordingly.

As sustainability and CRS professionals, you have the power to make a positive impact on society and the environment. By effectively communicating your sustainability values to your customers, you can inspire them to make more sustainable and responsible purchasing decisions.

We encourage you to take a creative approach to sustainability communications. By doing so, you can solve your pain points, build trust with your customers, and make a positive impact on society and the environment.