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Branding with Belonging: Why Community Identity Matters for Impact Initiatives
Lack of Identity Weakens Community Cohesion In many impact initiatives, branding is deprioritised in favour of service delivery or...
Aug 123 min read
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Communication as Care: How Words, Tone, and Timing Shape Community Response
When Communication Damages Trust Instead of Building It In a time when information travels instantly, misaligned communication can do...
Aug 54 min read
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The Role of Micro-Interactions in Building Stronger Communities
Rethinking Digital Engagement: The Core Problem In a digital environment dominated by performance metrics, most brands continue to rely...
Jul 294 min read
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