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The Hidden Trick Sustainable Fashion Brands Use to Make Their Reels Go Viral

By Aditi Khandelwal

Are you looking for a powerful way to promote your brand selling sustainable fashion apparels? Look no further than reels! Reels are short, engaging videos that are perfect for capturing your audience's attention and showcasing your products.


According to a recent study, Instagram reels have seen explosive growth, with usage increasing by 11.4% in just the first quarter of 2021. Moreover, over 60% of Instagram users say they discover new products on the platform, making it a crucial tool for promoting your sustainable fashion brand.

Sustainability has become a critical issue in the fashion industry, and several brands are making efforts to produce sustainable fashion products that minimize waste during the manufacturing process. Consequently, many consumers who are conscious of their environmental impact are showing interest in such products. This trend has led to the emergence of several sustainable fashion brands, including Indian brands like Raw Mango, Suta, etc are gaining popularity among sustainability enthusiasts and conscious consumers.


These brands have successfully connected with their audience by offering unique, high-quality sustainable products. In addition to offering quality products, these brands have leveraged the power of reel marketing, also known as short-form video marketing, to spread awareness about their products and engage with their target audience.


By using short videos to showcase their sustainable manufacturing processes and the benefits of choosing sustainable fashion, these brands have built a loyal following and increased their brand awareness. The effectiveness of reel marketing has made it a valuable tool for sustainable fashion brands to communicate their message and values to their audience, emphasizing the importance of making environmentally conscious choices in fashion.


Now as you’ve understood the importance of reel making let’s see the three hidden facts about this digital marketing and sales tool that nobody has told you about, until now!


KISS - Keep it short and simple

Firstly, reels are incredibly effective at reaching your target audience. In today's fast-paced world, people have shorter attention spans and are more likely to engage with bite-sized content. Reels, with their short and snappy format, are perfect for this type of engagement. By creating reels that showcase your sustainable fashion apparels, you can quickly capture the attention of your target audience and get them interested in your products.


Showoff your personality

Secondly, reels are an excellent way to showcase the personality of your brand. When it comes to promoting sustainable fashion, it's not just about the clothes - it's about the values and ethos behind them. Reels provide an opportunity to show the human side of your brand and connect with your audience on a personal level. By sharing behind-the-scenes glimpses of your design process, or highlighting the impact your sustainable practices have on the environment, you can build trust with your audience and establish your brand as a leader in the sustainability space.


Surprise them!

Lastly, reels have a high potential to go viral. With the right combination of creativity, humor, and relevance, reels have the potential to reach millions of people and create a buzz around your brand. By tapping into the power of reels, you can expand your reach and grow your audience exponentially.


To make the most of your reel-making efforts, it's important to understand how short videos work for your target groups. Here's a simple ABC framework to guide you:


A - Attention: Grab your audience's attention in the first few seconds with an eye-catching intro, strong visuals, or a surprising statement.


B - Benefit: Highlight the benefits of your sustainable fashion apparels, whether it's their eco-friendliness, high-quality materials, or unique designs.


C - Call-to-Action: Encourage your audience to take action, whether it's to visit your website, follow your social media accounts, or make a purchase.


If you want to take your reel-making efforts to the next level, consider hiring a specialized communication agency that understands the sector of sustainability. UrbanPIE is a sustainability marketing agency that specializes in sustainability communications and can help you create reels that resonate with your target audience and promote your sustainable fashion brand. Whether you call it green marketing, eco-marketing or sustainability marketing, we're here to help. Book an appointment with UrbanPIE today and take your cause and sales to the next level


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